Creative Advertising Team
Online advertising for Volkswagen’s used approved vehicle service
The People’s Reviewer
The People’s Reviewer is an online campaign that we worked on from conception whilst at Tribal DDB London. The aim of the campaign was to find an everyday car reviewer, a real consumer who could give honest reviews and thoughts on Volkswagen’s small compact 4×4 the Tiguan. Members of the public were asked to tell us what they would do with a Tiguan if they had it for a week, the best ideas were short listed and divided between three heats. These ideas were transformed and using in car cameras, handycams, blogging and social networking sites three thorough reviews per heat were created. The winner of each heat was then invited to the final. The three finalists were given the opportunity to test drive and review the Tiguan on a professionally shot driving day. The Tiguan spent a working day on the farm, took a drive through the city to a classical lunch and was put through its paces on the test track. After much anticipation the final films were released and votes determined the final winner – Harriet.
The online advert that initially generated interest in The People’s Reviewer campaign.
The competition in a nut shell.
The Winner! Harriet reviewed the Tiguan, won the Tiguan and then gave it to charity.
Harriet wasn’t the only one to win, Tribal DDB picked up a Gold at the One Show Awards 2010 for the success of this campaign.
Our shout out for the award. Horray!!
The Timeless 50
“Iconic, essential or eternally stylish – welcome to The Timeless 50, as voted for by you. Together with Marie Claire, BBC Good Food, Livingetc, Heart FM and LOVEFiLM we selected items with timeless potential. Like everything in the top 50, the new Polo has been designed to stand the test of time.” Tribal DDB
The Timeless 50 was another campaign that we worked on from conception whilst at Tribal DDB. The aim of the campaign was to showcase the classic design of the New Polo and illustrate how its timeless design will stand the test of time, just like all the items from the timeless 50.
The Timeless 50 followers were able to collect credits every time they logged into the site. These credits could then be spent on the items they’d love forever - whether that was all on one item or spread over a number of items. Every time a credit was spent, the player increased their chances of not only winning their chosen item but also a Timeless New Polo.
The Timeless 50 had items from Fashion, Food, Home, Film and Music.
Marie claire supported the Fashion and Beauty category, where their website was branded throughout and their magazine had a double page feature.
The campaign was fully integrated with Facebook allowing participants to spread the Timeless 50 message.
The Timeless 50 Campaign was fully integrated from the digital element through to press, radio and even a fashion show.
Volkswagen – Approved Used
This online advert illustrates how worry free buying an Approved Used car from Volkswagen can be.